This is where we work to understand the best content plan for your site. It’s all too easy to put up a site without really thinking about what should be on it.
We will ask you for your ideas so that these can be included, but we’ll also research (and filter) what the best sites in your industry comprise.
We then look to ensure that the article content portion of your site embodies as many of these ideas as is reasonable while still focussing on the site’s (researched) keyword foundation. Out of this will fall the right combination of categories and tags for the site.
Appropriate calls to action (encouragements to contact you, email you or join your list) will be made where appropriate and in locations conducive to conversion.
A mindmap of all essential pages on the site and how it relates to another will be created.